When Should You List Your Home?

Zillow Research recently published an article about the best day to list your home. The answer? Thursday! In the article “To Sell Your Home Quickly, List it on a Thursday Before Labor Day,” Zillow notes that not only do homes that go on the MLS on Thursdays sell quickly, but they are also more likely to sell for over their asking price than properties that go live on the market on other days of the week. The article continues on to say that “[w]ith almost half of U.S. homes selling in less than a week this spring, it’s not unreasonable for many sellers to expect an ultra-fast sale in 2021. But when days matter, for those looking to shave even more time off their sale — and to potentially maximize proceeds — it’s best to consider putting their home on the market on a Thursday and to do so prior to Labor Day.

All else equal, homes listed on a Thursday typically go pending days faster than homes listed on any other day of the week, according to a Zillow analysis of listing and home sales data from 2019 (the last full year of data that is reliable and consistent with pre-pandemic seasonal trends). Shaving a long weekend off the time a home spends on the market may not sound like much, but does represent almost half of the typical time homes spent on the market in April (exactly one week).

On the other side of the coin, Sunday is the worst day to list for a quick sale. Homes listed on Sunday tended to stay on the market for 8 days longer than homes listed on Thursday. And the same day-of-the-week trends that apply to speed of sale also hold for sale price: Homes listed on Thursday were more likely to sell above ask, whereas homes listed on Sunday (and Saturday, too) were less likely to sell above ask. These are marginal changes, but when every day and dollar counts, marginal changes can still be meaningful ones.”

If you are thinking about selling your Miami home, then give me a call and let’s list it on a Thursday prior to Labor Day.