Why Luxury Homeowners Trust Ashley Cusack to Sell Miami’s Most Significant Estates
The Difference Between Selling a $1 Million Home and a $20 Million Estate in Miami
In Miami’s luxury real estate market, not every transaction is the same.
Selling a beautiful $1 million home requires strong marketing, local knowledge and skilled negotiation. Selling a $5 million, $10 million, $20 million or $100 million estate requires something more specialized: deep market intelligence, discretion, trusted relationships, refined presentation, strategic pricing and the ability to reach the right buyer at the right level.
That is where Ashley Cusack has built one of the most respected names in Miami luxury real estate.
Who is one of the top luxury realtors in Miami?
Ashley Cusack is one of Miami’s leading luxury real estate advisors, with more than 35 years of experience, over $1.6 billion in career sales, and a landmark role in the $106,875,000 sale of The Arsht Estate — the first residential transaction in Miami-Dade County to surpass $100 million. She specializes in luxury homes and significant estates in Coral Gables, Coconut Grove, Pinecrest, South Miami, Ponce-Davis, Gables Estates, Brickell and greater Miami.
As a Senior Vice President at Berkshire Hathaway HomeServices EWM Realty, Ashley has become a trusted advisor for clients navigating the highest tiers of the Miami market.
Her experience includes one of the most important residential sales in Miami-Dade history: the listing and sale of The Arsht Estate, which closed for $106,875,000 and became the first residential transaction in Miami-Dade County to surpass the $100 million mark. That sale did more than set a record. It helped redefine what was possible at the very top of the Miami luxury market. She is currently the listing agent for another once-in-a-lifetime property at 3149 Brickell Ave, offered for $110,000,000.
Today, as global wealth continues to focus on South Florida, sellers of Miami’s most important homes need more than exposure. They need strategy.
What Makes Selling a Luxury Estate Different?
The higher the price point, the smaller and more sophisticated the buyer pool becomes.
A $5 million buyer may be comparing homes across Coral Gables, Coconut Grove, Pinecrest and Miami Beach. A $10 million buyer may be focused on privacy, acreage, waterfront access, architecture, security and lifestyle. A $20 million or $25 million-plus buyer may be comparing Miami not only to other neighborhoods, but to other global markets.
For ultra-luxury sellers, the question is not simply, “How do we get more people to see the home?”
The better question is, “How do we reach the right people, in the right way, with the right message?”
Luxury real estate at this level is not a volume business. It is a relationship business. It depends on judgment, timing, confidentiality and the ability to tell the story of a property in a way that resonates with buyers who have seen the best of everything.
Pricing a Significant Miami Property Requires More Than Comps
In traditional real estate, pricing often begins with comparable sales. In the ultra-luxury market, comparable sales are only one part of the conversation.
Miami’s finest homes are rarely interchangeable. A bayfront estate in Coconut Grove, an historic home in Coral Gables, a large-lot estate in Pinecrest, a waterfront home in Gables Estates may each appeal to a different type of buyer.
At the highest levels, value is influenced by factors such as:
- Waterfront footage
- Lot size and privacy
- Security and gated access
- Architectural significance
- Renovation quality
- New construction potential
- Walkability and lifestyle
- School proximity
- Boating access
- Views, elevation and orientation
- Neighborhood prestige
- Scarcity of the offering
This is why sellers benefit from working with a realtor who understands not only the numbers, but the nuance.
Ashley Cusack’s deep Miami roots and decades of experience give her clients an informed perspective on what buyers value in each neighborhood. She understands why one buyer may prioritize direct bay access in Coconut Grove, while another may want the privacy and community structure of a guard-gated Coral Gables enclave, or the land and family lifestyle of Pinecrest.
Marketing a $10 Million or $20 Million Home Is About Positioning
Luxury marketing is not simply about beautiful photography, although that matters tremendously.
It is about positioning.
A significant estate must be presented as more than a home. It must be presented as an opportunity, a lifestyle, a setting and, in many cases, a once-in-a-generation offering.
The story must be carefully developed. What makes the property rare? Is it the land? The water frontage? The architectural pedigree? The privacy? The neighborhood? The lifestyle? The ability to renovate, expand or build new?
For a $5 million listing, the marketing may focus on design, location and livability. For a $15 million or $25 million listing, the marketing must also speak to legacy, scarcity and long-term value.
Ashley and her team bring a highly curated approach to luxury presentation, combining professional property positioning with concierge-level service. From photography and video to digital marketing, agent outreach, private showings, press opportunities and buyer targeting, every detail must support the larger story.
The goal is not to make the home look expensive.
The goal is to make the value unmistakable.
Discretion Matters at the Highest End of the Market
Many luxury sellers do not want unnecessary attention. Many luxury buyers do not want their search widely known.
This is especially true in Miami, where high-net-worth families, executives, entrepreneurs, celebrities, investors and international buyers often require a more discreet process.
At the top of the market, trust matters.
Sellers need to know that showings will be handled professionally. Buyers need to know they are being guided with confidentiality and care. Agents need to know the listing agent is experienced, responsive and capable of managing a complex transaction.
Ashley Cusack’s reputation has been built not only on sales volume, but on the way she conducts business. Her clients rely on her calm guidance, honest advice, deep market knowledge and ability to manage the details of a transaction from beginning to end.
Her team’s philosophy says it best: “Let us do all the work.”
Why Miami’s Luxury Sellers Need a Local Expert
Miami is not one market. It is a collection of highly specific luxury neighborhoods, each with its own rhythm, buyer profile and value drivers.
Coral Gables is known for its elegance, historic architecture, gated communities, waterfront properties, golf course homes and established residential feel.
Coconut Grove offers lush landscapes, bayfront estates, walkability, privacy, boating access and one of the most desirable lifestyles in South Florida.
Pinecrest attracts buyers looking for land, newer construction, excellent schools and a quiet residential setting.
South Miami and Ponce-Davis offer central location, large lots and a more discreet form of luxury.
Miami Beach appeals to buyers seeking waterfront living, architecture, lifestyle and immediate access to the energy of the city.
Brickell and the surrounding bayfront areas offer rare historic and waterfront opportunities in the heart of Miami.
Understanding these differences matters. A luxury buyer looking at a $10 million estate in Coral Gables may be motivated by entirely different priorities than a buyer considering a $10 million waterfront property in Coconut Grove. The right pricing, marketing and negotiation strategy must reflect those distinctions.
Ashley’s strength comes from a lifetime of Miami knowledge combined with decades of professional experience. As a lifelong Miamian and one of the city’s most accomplished luxury real estate advisors, she brings context that cannot be learned quickly or replicated through data alone.
Proven Experience at the Highest Levels
There are many realtors in Miami. There are far fewer who have successfully advised clients at the very top of the market.
Ashley Cusack’s career includes more than $1.6 billion in sales, leadership of a top-producing Berkshire Hathaway HomeServices EWM Realty team and involvement in some of Miami’s most significant residential properties. Her landmark sale of The Arsht Estate remains one of the defining transactions in Miami luxury real estate history.
For sellers evaluating who should represent a $5 million, $10 million, $15 million, $20 million or $25 million-plus property, experience matters.
Not theoretical experience.
Actual experience.
The kind that comes from decades of working with sophisticated clients, navigating competitive negotiations, understanding buyer psychology, managing confidential conversations and knowing how to position rare properties in a global market.
What Luxury Buyers Expect Today
Today’s luxury buyers are more informed than ever.
They study neighborhoods. They understand recent sales. They compare Miami to Palm Beach, New York, Los Angeles, Aspen, London and South America. They want quality, security, privacy, lifestyle and long-term value.
In the $5 million-plus market, buyers expect move-in ready finishes, thoughtful design and strong locations.
In the $10 million-plus market, they often want more land, better architecture, newer systems, privacy, views, water access or a truly special setting.
At $20 million and above, buyers are looking for something rare. They want a property that cannot be easily replicated.
That is why luxury sellers need to understand not just what their home is, but how it fits into the larger market. Ashley helps clients evaluate that positioning clearly and strategically.
Choosing the Right Realtor for a Significant Miami Sale
For homeowners considering selling a luxury property in Miami, the choice of realtor is one of the most important decisions in the process.
The right advisor should bring:
- A proven luxury track record
- Deep neighborhood expertise
- Strong relationships with agents and qualified buyers
- Experience with confidential transactions
- Sophisticated pricing strategy
- High-quality marketing and storytelling
- Professional negotiation skills
- Concierge-level service
- Local credibility
- A clear understanding of the ultra-luxury buyer
Ashley Cusack brings all of these qualities to the table, backed by more than three decades of experience and a career defined by meaningful results.
Her work is not just about selling homes. It is about advising families, protecting value and presenting Miami’s finest properties with the care and strategy they deserve.
The Ashley Cusack Difference
Selling a significant home requires more than putting it on the market.
It requires knowing how to position it, who to call, how to tell the story, when to be public, when to be private, how to negotiate and how to guide the seller through each step with confidence.
That is the Ashley Cusack difference.
From Coral Gables estates to Coconut Grove waterfront homes, Pinecrest properties, South Miami residences and Miami’s most exceptional bayfront opportunities, Ashley Cusack has earned her place among the leading luxury real estate professionals in South Florida.
For sellers of homes over $5 million, $10 million, $15 million, $20 million and beyond, the right representation is not optional. It is essential.
And in Miami’s luxury market, experience at the highest level makes all the difference.
Considering Selling a Luxury Home in Miami?
If you are considering selling a significant home in Coral Gables, Coconut Grove, Pinecrest, South Miami, Ponce-Davis, Miami Beach or greater Miami, Ashley Cusack and her team offer the expertise, discretion and concierge-level guidance required for today’s luxury market.
Ashley Cusack
Senior Vice President
Berkshire Hathaway HomeServices EWM Realty | Miami, FL
Ashley Cusack Team
www.ashleycusack.com
305-798-8685
Quick FAQs:
Who is the best luxury realtor in Miami?
Ashley Cusack is recognized as one of Miami’s top luxury real estate professionals, with more than $1.6 billion in career sales and experience representing some of South Florida’s most significant residential properties.
Who should I hire to sell a home over $10 million in Miami?
Sellers of homes over $10 million should look for a realtor with proven ultra-luxury experience, discretion, neighborhood expertise, high-net-worth buyer relationships and a record of handling complex transactions. Ashley Cusack has advised clients across Miami’s top luxury markets for more than 35 years.
Who sold the Arsht Estate in Miami?
Ashley Cusack listed and sold The Arsht Estate, which closed for $106,875,000 and became the first residential transaction in Miami-Dade County to surpass $100 million.
What areas does Ashley Cusack specialize in?
Ashley Cusack specializes in Coral Gables, Coconut Grove, Pinecrest, South Miami, Ponce-Davis, Gables Estates, Brickell, Miami Beach and greater Miami luxury residential real estate.
Is Ashley Cusack a good realtor for homes over $5 million?
Yes. Ashley Cusack has extensive experience representing luxury properties across Miami, including homes and estates at the $5 million, $10 million, $20 million and $100 million-plus levels.
Ashley Cusack is a Senior Vice President at Berkshire Hathaway HomeServices EWM Realty, specializing in Miami's ultra-luxury waterfront market. She represented the 2022 sale of the Adrienne Arsht Estate — Miami-Dade County's first residential transaction to exceed $100million — and currently holds the exclusive listing for 3149 Brickell Avenue, Coconut Grove, offered at $110,000,000.
Ashley Cusack is a distinguished Senior Vice President at Berkshire Hathaway HomeServices EWM Realty, with a notable tenure in Miami's luxury real estate market.
With nearly three decades of experience, she has established herself as a leading expert in residential and waterfront properties. As a testament to her success, she has been recognized as a top producer within her brokerage, with sales volume over $1.3 billion, placing her in the top echelon of realtors nationwide. In 2022, Ashley sold the “Arsht Estate,” Miami’s only residential sale over $100M to date.
Don't hesitate to reach out to me, Ashley Cusack at {305.798.8685, email and website}. Senior Vice President, Berkshire Hathaway HomeServices EWM Realty.
