I just listed a very special custom-built home in South Miami that sold within days of being listed, with multiple offers. In doing my analysis, I knew it wouldn’t sell over $1 million, and most comps put it in the mid-$900,000s. While some sellers would be inclined to list it just over $1 million to try to get as much as they could out of it, I knew if we priced it just under $1million, we would derive more interest and maximize the selling price. Within two day of listing it, we had multiple offers. It eventually sold close to the asking price because of all the interest it generated. Our approach ensured that every serious buyer who had been out looking came to see the house. At times it’s hard to know exactly where something should be priced and in this case, I knew the $1 million mark was our ceiling. But by being aggressive on pricing, you won’t be leaving something on the table. You’ll actually probably get MORE out of it!